Recognition for Company, Culture and Our Partners: Earlier this month, Conversation received three AVA Awards. The AVA Awards recognize industry work that encompasses both interactive and digital components. dressbarn’s “Paint the Country Pink” campaign won a Gold Award in the Business to Consumer Website category. Meanwhile, the Better Business Bureau’s public service campaign, which aired on “Live! With Kelly and Michael,” Oprah Winfrey’s OWN network and notable radio stations such as WCBS-FM, 1010WINS and WFAN, received honors as well. Conversation’s company reel, assembled by Michael Castro, the agency’s Video Production Supervisor, earned a Platinum Award in the Company Overview category.
Finally, SUNY Plattsburgh’s Fall 2012 campaign was recognized by the 28th Annual Higher Education Advertising Awards. This was the second consecutive year that the university’s campaign was honored by the organization.
SUNY Plattsburgh’s Spring 2013 Campaign Launch: On February 22, Conversation and SUNY Plattsburgh launched the Spring installment of the college’s online marketing effort. The campaign will build upon previous success of the Fall 2012 campaign by focusing on the entire SUNY Plattsburgh experience from the perspective of enrolled students. It will include banner ads, SEM tactics and online radio.
Frank O’Brien Lends His Insight via Podcast: Conversation Founder, Frank O’Brien, was recently interviewed by Ely Delaney of Driving Your Marketing to discuss aspects of his career, how brands can create consumer loyalty, and the evolving marketing landscape. The complete podcast can be heard at DrivingYourMarketing.com.