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Released: iCE Powered by PeopleJar Promotes Mom’s Healthy Secrets with Contest for Fun in the Sun

The cereal Brand announces the winner of a free week at the exclusive spa, Rancho La Puerta

August 10, 2011 (New York) – Mom’s Healthy Secrets, a natural, nutrition-focused cereal brand, recently engaged the social media team at to create a photo contest that engaged fans and sparked conversation about the brand.  With iCE, the Interest Campaign Engine, PeopleJar brought the contest across FaceBook, the Mom’s Healthy Secrets website and

Julie Arora formed Mom’s Healthy Secrets after receiving substantial requests for her mom’s homemade cereal recipes. The brand has since become one of the most talked about breakfast items. Julie will be featured on popular Canadian reality show ‘Dragon’s Den’ as one of the entrepreneurs competing for investment in her business.

In the contest that ran from February to July 2011, over 100,000 cereal boxes invited fans to upload photos of their favorite sunrise/sunset location to the iCE platform.  In July, top sunrises were announced and Michael Montague, with his ‘heart in barn sunrise’ photo took the top honor. He earned a one-week stay at Rancho La Puerta Resort & Spa, named “World’s Best Destination Spa” by Travel+Leisure magazine. Other finalists included Desiree Buroughs, Jennifer McGuire, Joseph Helm and Ana Santiago.

“This was such a fun and successful contest!” says Arora. “We’ve been lucky to have PeopleJar on board to help us spread the word about Mom’s Healthy Secrets and this giveaway. The awareness and the overall engagement was fantastic.”

“We love working with Julie and her team, and by popular fan demand, hope to see another sunrise contest on the horizon soon” said Terry Torok, CMO of iCE, Powered by PeopleJar.

PeopleJar has been working with NY-based ad agency Conversation, LLC to perform social media management and outreach to support Mom’s Healthy Secrets. “It’s an enjoyable assignment because we are promoting a fantastic product and a sensational giveaway,” says Kristen Link, Account Supervisor at Conversation. “We’ve used our knowledge of the market to help the brand reach the right people, using the right vehicles.”

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