Riff: Facebook’s Blueprint for Viral Videos
In an effort to build a platform that would streamline the process of helping videos go viral, Facebook employees took on an after-hours project via Creative Labs and launched Riff, and app that would do just that. Those who have the app downloaded can create a video and share it with their friends. If a friend so chooses, rather than just commenting on the video, they can add a 20 second clip to the original video of their own content and then share that version with their friends. The ability to collaborate on something at a global scale is certainly a recipe for viral success. Click here to learn more!