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Riff: Facebook’s Blueprint for Viral Videos


In an effort to build a platform that would streamline the process of helping videos go viral, Facebook employees took on an after-hours project via Creative Labs and launched Riff, and app that would do just that.  Those who have the app downloaded can create a video and share it with their friends.  If a friend so chooses, rather than just commenting on the video, they can add a 20 second clip to the original video of their own content and then share that version with their friends.  The ability to collaborate on something at a global scale is certainly a recipe for viral success.  Click here to learn more!

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