A Leader in Emerging Media – In December Conversation was recognized by the Summit International Emerging Media Awards with the Social Media Leader Award for the agency’s work with Buffet’s, Inc. This is the second time Conversation has been recognized by the Summit International Awards program – the agency previously received an award for North Shore-LIJ’s Omnibus campaign.
The award reflected various Buffet’s, Inc. social campaigns between August 2012 and October 2013. Over that timespan the brand’s social presence saw a 23.92% increase in cumulative organic fan growth and a 27.9% increase in annual web visits, as Conversation implemented several unique digital programs while overhauling Buffet’s, Inc.’s SEO strategy.
Analyzing Something Shiny – Many of us are familiar with the barrage of jewelry commercials that bombard us every holiday season. Some are sappy, some are “cutsy,” but one thing is for sure – there are a whole lot of them. Last month Conversation’s Frank O’Brien contributed to a panel discussion, which was then published online, by JCK Magazine regarding what works and what doesn’t for jewelry commercials. In the piece Frank praises commercials by some brands while panning others. However, the overall takeaway was that jewelry commercials fail to differentiate themselves, which certainly doesn’t help when a company is trying to develop a brand identity.
The First Annual “Convo Awards of Excellence” – The close of 2013 saw the start of a new Convo tradition as several members of the agency introduced “The Convo Awards of Excellence.” Awards for the night ranged from “Best to Bring Home to Mom” to “Coolest Car in the Office.” Photos from the night can be seen on Conversation’s Facebook page.