A Win for dressbarn
The Web Marketing Association’s Internet Advertising Competition Awards recognized dressbarn and Conversation in the Outstanding Website category for their work on “Paint the Country Pink.” This was the second award earned by the campaign, as it was also honored by the AVA Awards in February. “Paint the Country Pink” served as a way to drive awareness during Breast Cancer Awareness Month, showing dressbarn’s commitment to promoting women’s causes.
First Monday Gets Personal
During the third installment of First Monday, Conversation team members took a day to focus on the future. While the first three months of 2013 have set a positive tone for the rest of the year, April’s First Monday concentrated on how department and individual goals can be universally applied to those of the agency.
After being briefed on what the agency would like to achieve by the end of the year, team members broke off to formulate ideas about how their aspirations could serve as a foundation to build upon.
By day’s end, team members came back to the table with goals stretching at least 90 days into the future, which they will have available to refer back to as the year progresses.