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Segmentation: Analysis, Research, Facts


According to the US Census Bureau there are 6,919,395,664 humans currently alive although that seems to fluctuate moment to moment, as 267 humans are born and 108 humans die per minute (sources:

In the US there are 311,382,736 humans.  We can slice and dice the data (rather than the humans) by all sorts of factors, from demographic info to interests, activities, etc.

In fact, if we want to define American humans based on consumption we can do that, too.  In 2010 there were two humans consumed by sharks (or at least partially consumed).  Concurrently, according to, American humans eat over 800 million pounds of peanut butter a year—enough to cover the floor of the Grand Canyon.  That’s an insane amount of peanuts!

Household income is another way we measure humans (unfortunately).  The median household income of American humans is somewhere in the neighborhood of $45,000/year.  In 2010, the top 20% of Americans earned 49.4% of the nation’s income while 15% of American humans fell below the poverty line and earned only 3.4% of the nation’s income.

The US population is divided somewhat equally between those with male anatomical parts and female anatomical parts–97.1 males to every 100 females–although this seems to change from time to time, as well, as in the case of Chaz Bono.

In terms of age ranges, it appears that the situation gets a bit more dire for human males as they age, with a shorter longevity than female.  Which raises the question why more males don’t opt to become female.  (No, I’m not serious.)  But seriously, it looks like the best odds if you’re looking for a situation with more females than males is in Puerto Rico while those seeking more males in the local population should go to Alaska where there are 108.6 males for every 100 females.

When we look at teens, there appear to be somewhere in the neighborhood of 21,542,504 US humans between the age of 15 to 19 years of age, at least there were in 2009.  18,646,121 of them were enrolled in school, 87% in public schools.  Only 1.2% of them were married at the time but 5.3% of them were neither enrolled in school nor in the labor force—the US Census board defines them as “idle.”

According to Pew Research Center, 85% of American adults have cell phones, 59% have a desktop computer and 52% have a laptop.  Technology adopters have been studied for some time and it’s beginning to seem like there are more technology adopters than not.  In fact, sells more Kindle books than real books.  And despite what most humans say, one in three viewers of online pornography are female (source:

What does this all mean?  Is there a way to harness these statistics to radically change human feelings, thoughts and behavior?

You betcha

When MailChimp users segmented their lists based on user info the open rates of emails and clicks both increased approx 20% (source:  And that, my fellow humans, is just the tip of the shark’s dorsal fin.

Peace out.


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