Coke In Time Square: Tweet Your First Name Followed by #CokeMyName
Coke has taken their Share A Coke campaign to a new level by launching a digital billboard in Times Square that is actually linked to Twitter. Passers-by are encouraging to tweet their first name followed by #cokemyname to see fun facts appear on the screen about their name within 2 minutes. In addition, they have a webcam installed across the street from the billboard which takes photos of the billboard. Their social media team will tweet your photo back to you within one hour, just in case you got pushed along in the hustle and bustle of the touristy Times Square crowd and missed it, or if you tweeted to the billboard remotely just for kicks! Pretty cool, huh? Try it out for yourself!