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Social Media Super Bowl Success

super bowl

With brands becoming more and more successful at taking advantage of real time situations, just like Oreo did at the power outage of the 2013 Super Bowl and Nissan did with the announcement of the next Royal Baby, it’s likely that more and more brands are trying to plan for such a situation that they will able to jump on socially.  The reality, however, is that the pure success of such instances comes from the un-expectancy of the situation.  Planning ahead must be done carefully in order to still give off organic vibes that drive the virality of the post.

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