College and agency encourage accepted students to attend in next installment of online marketing effort
New York, NY (PRWEB) March 06, 2013
Following a fall 2012 campaign that earned SUNY Plattsburgh and Conversation recognition from the Collegiate Advertising Awards and the Higher Education Marketing Report’s Educational Advertising Awards, the partners have launched their spring 2013 campaign for the college. The campaign will target students who have been accepted to SUNY Plattsburgh and encourage them to enroll.
“We will be building off of what we established during the fall campaign,” said Frank O’Brien, Founder of Conversation. “By concentrating on accepted students we ensure that the audience we are reaching out to is one that’s truly interested in what SUNY Plattsburgh has to offer. This will lead to more engagement and conversions.”
The college will focus on users who have visited the school website in the past and decide on the proper method for reaching out to them based on their activity. SUNY Plattsburgh will once again pursue prospective students from the Hudson Valley, Long Island, Capital and North Country regions with a message that highlights the complete SUNY Plattsburgh experience. As was previously the case, the campaign will use banner display ads, search engine marketing and Pandora online radio ads featuring testimony from actual enrolled students.
“We are reaching out to students who have already expressed interest in Plattsburgh, but we know that good students always have options. Our aim is to show them, in every way we can, why Plattsburgh belongs at the top of their list,” said Bryce Hoffman, executive director of Marketing and Communications at the college. “Nobody makes that case better than our current students, who were excited to share their stories in our campaign.”
About SUNY Plattsburgh
SUNY Plattsburgh (http://www.plattsburgh.edu) offers more than 60 majors and a wide range of special programs that prepare graduates for professional life and advanced studies through a foundation in liberal arts and an experience that celebrates excellence, ethical values, lifelong learning and responsible citizenship in a global community. The college has been named among the top master’s level schools in the north in “America’s Best Colleges” by U.S. News & World Report.
About Conversation, LLC
Conversation embodies the best components of traditional, new and emerging agencies. It is defined by its ability to evolve and be creative. Conversation provides clients with custom solutions – everything from strategy and creative to development and execution. The agency boasts a strong client list, which includes dressbarn, Hearst Communications, L’Oreal and SVEDKA.