NEW YORK, May 1, 2012 –
WHAT: SUNY Plattsburgh has been awarded Best of Category at the Awards for Excellence by SUNYCUAD. The award comes after the school’s work with Manhattan-based ad agency Conversation.
The campaign featured a wide range of tactics, including radio spots, online display ads, search engine marketing and landing pages, which provided insight into real-life student experiences and the opportunities for prospective students in attending SUNY Plattsburgh. It spoke to potential students and their influencers in order to drive applications and improve awareness of SUNY Plattsburgh. All media ran during both Fall and Spring flights of the campaign and targeted audiences in Long Island and the Hudson Valley in New York State. The campaign also won an Educational Advertising Bronze Award for radio spots recently.
WHO: SUNY Plattsburgh (http://www.plattsburgh.edu) offers more than 60 majors and a wide range of special programs that prepare graduates for professional life and advanced studies through a foundation in liberal arts and an experience that celebrates excellence, ethical values, lifelong learning and responsible citizenship in a global community. The college has been recognized by Kiplinger’s Personal Finance magazine as one of the “Top 100 Values in Public Colleges” and has been named among the top master’s-level schools in the “North America’s Best Colleges” by U.S. News & World Report.
Manager, Corporate Communications