College taps agency to handle online marketing for second straight year.
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NEW YORK, Oct. 25, 2012 /PRNewswire/ – After an award-winning 2011-2012 campaign that saw an increase in applications, SUNY Plattsburgh is once again working with New York-headquartered marketing agency Conversation for the 2012-2013 school year. The main goal of the campaign involves attracting a larger number of applications from high-quality students who are well matched to the school.
“Similar to the campaign last year, we are focusing heavily on the personal interests and identity of students,” said Kristen Link, Director of Client Services at Conversation. “Based on our research, there is a better response to messaging when the concept of college experience is presented alongside academics.”
In addition to the SEM tactics, online ads and rich media displays, new emphasis has been put on the inclusion of online streaming radio. After conducting comprehensive research into the shifting media consumption habits of SUNY Plattsburgh’s target audiences, Conversation has also altered its primary focus to the New York State Capital Region and North Country, while still ensuring that The Hudson Valley Region and Long Island are addressed. Conversation’s strategic goal is to engage with these users in channels where they would be most receptive to SUNY Plattsburgh’s message, therefore impacting the campaign’s results. While each feature of the campaign is able to stand on its own, the content is also geared so that each aspect builds upon the others.
“After a highly successful campaign last year, this year’s work is generating awareness about SUNY Plattsburgh’s unique qualities and offerings on an even greater level,” said Conversation Founder Frank O’Brien. “The new and improved aspects of the campaign are allowing for better behavioral and contextual targeting, as well as the ability to engage users more immediately.”
About SUNY Plattsburgh
SUNY Plattsburgh (http://www.plattsburgh.edu) offers more than 60 majors and a wide range of special programs that prepare graduates for professional life and advanced studies through a foundation in liberal arts and an experience that celebrates excellence, ethical values, lifelong learning and responsible citizenship in a global community. The college has been named among the top master’s level schools in the north in “America’s Best Colleges” by U.S. News & World Report.
Conversation embodies the best components of traditional, new and emerging agencies. The agency is defined by its ability to view and evolve campaigns holistically. Conversation provides clients with custom solutions – everything from strategy and creative to development and execution. They boast a strong client list, which includes dressbarn, North Shore-LIJ Health System, Hearst Communications, L’Oreal and SVEDKA. http://www.convoagency.com
For more information, please contact:
Frank Riolo, Manager, Corporate Communications