The marketing blitz is on. ¬†While sitting on my couch wasting away my weekend watching college football all day Saturday and pro football all day Sunday, I practically had this commercial memorized after the 10th time i saw it. ¬†It is the end of the iPhone as we know it. ¬†Competition that promises to do everything that Apple and its cash cow smart phone can’t do. ¬†By November, will everyone and their mother drop their beloved iPhones and wrap their hands around Verizon’s Droid? ¬†Hardly.
While the campaign is admirable (less than two days up on YouTube has gathered almost 500,000 views on my last check) it is all being performed in vain. ¬†At the end of the day, iPhone owners are going to keep their iPhones.
To start, the ad highlights the many ‘iDont’s’of the iPhone, one being a lack of a physical keyboard. ¬†Although it might take some getting used to in the early days of iPhone ownership, this is hardly a flaw. ¬†The “iDon’t run widgets” raised an eyebrow. ¬†What’s a widget? ¬†iPhones have apps, and at a glance, I see that the App Store offers over 85,000 apps, compared to Android Market’s 10,000.
Verizon actually failed to highlight the iPhone’s biggest flaw; AT&T’s terrible wireless network coverage. ¬†We’ve all seen the ads boasting Verizon’s dominance in the wireless network airwaves, why not throw that in the commercial and actually make a valid point for switching devices?
I also just can’t see any loyal iPhone owner making the switch. Just look at mp3 players. ¬†Think of someone you know that listens to music on something other than an iPod. I’ll wait. ¬†Consumers so loyal to a brand and their products don’t make a switch so easily, this market in particular. ¬†The road to success for the Droid will be rocky and steep. ¬†I imagine this road somewhere near the Khumbu Icefall on Mt. Everest.
I can make the comparison to the iPhone and the Droid as easy as this:
We are all babies, holding our bottles (iPhone). ¬†Someone comes up to us and tries to make us switch to a normal cup (Droid). ¬†Not happening. ¬†We want the bottle.