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The Man Your Man Could Smell Like

Upon signing onto Twitter today I noticed in the right hand side of the screen the Trending categories of the moment. Amongst them was a sponsored trend, Old Spice. Out of curiousity, I decided to click through to their page. What I found was pure marketing genious. I noticed every Old Spice tweet was @tweeting someone a short comment and a YouTube video. The video was a personal response to the lucky selected few who had @tweeted him. I have no clue how Old Spice did it, but it sure got people talking. I was curious to see how many people had mentioned Old Spice in their own tweets and the numbers were countless. I tried myself to catch the attention of the strapping Old Spice man, but had no success. Old Spice has really recreated their marketing campaign recently with new television commercials showcasing the Old Spice man on a white horse doing manly things to this one-of-a-kind Twitter campaign. Go sign onto Twitter and check out the page and let us know what you think!

1 Comment

  1. lisa July 14, 2010 Reply

    sp: genius…

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