“The True, The Possibly True, and The Completely Made Up”
- According to Bundle.com, the average American spends 72 minutes per day in transit.
- The average ride on the NYC Subway Shuttle is 2-3 minutes long.
- 10 out of 10 people who go to scan a QR code on an underground subway system in NYC, can’t …because they are on an underground subway system.
- 0% of fish were harmed in the making of this GrubHub ad.
- 1 Conversation employee who saw this Gilt airplane ad ended up spending more than the $10 it would’ve cost to pay for WiFi.
- 100% of people waiting at this bus shelter were warmer than those commuters waiting at other outdoor bus shelters.
- 100% of people who saw this ad initially had no idea what it was for.
- 100% of people who saw this ad agree that kissing a dirty ashtray is not pleasant.
- 100% of people who saw this ad agree that bunnies are cute.
- Ads containing both facts and myths, such as the Con Ed Energy Quizzes, often lead to consumer confusion. A study conducted by social psychologist Norbert Schwarz found that it only takes 3 days for 1/3 of study participants to confuse myths and facts.