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Trending Tweens: How Kids Use Social Media

Adolescents certainly pull some weight when it comes to their parents’ purchasing decisions.  With increasing access to the internet via devices such as tablets, laptops, phablets, and smartphones it’s no wonder why kids these days are so informed.  It is interesting to note however, that the most popular social media platform for children by far is YouTube.  45% of children report that they use YouTube the most of all social media sites, while Facebook comes in as the second most used at only 15%. Marketers trying to reach the child and adolescent audiences should consider focusing their efforts on this platform.  Check out this infographic to learn more.