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U.S. Open Utilizes Social Shopping to Drive Engagement Via UGC

User Generated Content (UGC) and Social Shopping certainly aren’t incredibly new phenomenons, but the way in which they are leveraged and used effectively can be a unique milestone.  The U.S. Open is well underway with Women’s Semi-Finals taking place tonight, and their marketing team has done a stellar job at integrating UGC with e-commerce via social to increase engagement.  Take a look at the following article to learn more about the actions being taken and the brands who have gotten involved to help get this initiative off the ground.

http://www.adweek.com/news/technology/us-open-goes-high-tech-social-shopping-159724