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How to Use Social Listening to Improve Brand Health

This article was Published today by AdAge and was written by Gail Moody-Byrd and Jerry Nichols.

It details the five steps to building a high-performing social listening program.  They are as follows:

1. Set up with rigor.

2. Launch with a baseline.

3. Set goals and hold teams accountable.

4. Train with power users in mind.

5. Sell the value internally.


Click here to read the full article on AdAge!