How to Use Social Listening to Improve Brand Health
This article was Published today by AdAge and was written by Gail Moody-Byrd and Jerry Nichols.
It details the five steps to building a high-performing social listening program. They are as follows:
1. Set up with rigor.
2. Launch with a baseline.
3. Set goals and hold teams accountable.
4. Train with power users in mind.
5. Sell the value internally.