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Who is the “Connected Consumer”?

As a quick reference… We thought you might like to know who the “Connected Consumer” is:
  • Not a millennial!
  • Female
  • Mean age: 40
  • HHI $63K/yr
  • 43% own smartphones
  • 81% are active facebook users
  • 60% shop via digital or print catalogs, 87% prefer websites and mobile sites, only 4% like to use mobile apps
  • 87% of tablet owners did their holiday shopping using their tablets, 49% expect to do so more, 34% are shopping on retailer’s/brand’s fb page
There’s more info.  Check it out here!


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