As a quick reference… We thought you might like to know who the “Connected Consumer” is:
- Not a millennial!
- Mean age: 40
- HHI $63K/yr
- 43% own smartphones
- 81% are active facebook users
- 60% shop via digital or print catalogs, 87% prefer websites and mobile sites, only 4% like to use mobile apps
- 87% of tablet owners did their holiday shopping using their tablets, 49% expect to do so more, 34% are shopping on retailer’s/brand’s fb page
There’s more info. Check it out here!