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Write the Future

Once again, Nike has outdone themselves in the world of social media. Their 3 minute video, “Write the Future“, broke the record for the largest audience in the first week of a campaign, coming in at a whopping 7.8 million. The previous record of 6.3 million was unsurprisingly held by Nike‚Äôs ‚ÄúEarl and Tiger‚Äù ad.

The video stars some soccer greats, such as Wayne Rooney, Didier Drogba, Franck Ribery, and Christiano Ronaldo. It showcases these players in action and what is streaming through their minds in that moment. It shows how they can “write the future” with the outcome of their actions. If they score, their country deems them a hero and they live the life of a high roller. If they fail, like Wayne Rooney’s giveaway to the opposing team, they end up with the coveted job of lining soccer fields.

With the World Cup starting this weekend, this is a great way to get fans hyped and in that excitement Nike was able to reach millions of viewers. What I found interesting was that there was no mention of the World Cup anywhere in the video. Nike isn’t the official sponsor of the World Cup, but it is blatantly obvious that the video is all about it.

Do YOU think Nike’s controversial commercial was a great media stunt?

1 Comment

  1. Спасибо вам за статью. Буду заходить чаще. А щас фильм пойду смотреть

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