Select a page

Y.M.C.A. Is Back On The Market for Advertisers

Studio Portrait of the Village People

It has been 38 years since The Village People’s Y.M.C.A. was written by their “traffic cop” Victor Willis, 26 years since it was in the top 10 and four years since it became the center of a contentious international court battle.  Once the 35 year statute of limitations was up, song writer Victor Willis reclaimed his copyright from publishers which sparked a heated debate.

According to Adweek, “Since 2013, the song’s been stuck in legal limbo, tying the hands of advertisers that wanted to license it and—not coincidentally—cutting off the royalty checks to the multiple parties sharing the rights to it. In fact, that’s where all the trouble started.”

But “Young man, there’s no need to feel down!” because the battle has come to an end and Victor Willis now shares the rights to the tune 50/50 with publisher Scorpio, which means the song is free for use once again!  Yahoo!

 
Marketing 2020
White Paper Download

Please enter you name and email
address below to gain instant access to Marketing 2020!



Contact me to schedule a Marketing 2020 Lunch and Learn


×