2015 MTV VMAs: The Most Tweeted (non-sports) U.S. Event

“The VMAs, dubbed the millennials’ Super Bowl by many, surged this year on Twitter. It’s a natural effect of social superstars like Cyrus (who hosted the event in a series of barely-there outfits), Bieber, Minaj and West taking center stage in the event.”

“That mix — and no doubt also the general circus/trainwreck vibe — created a huge social surge. The VMA tweet total of 21.4 million was a 69 percent increase over 2014. According to Nielsen, the tweets were seen by 11.8 million people and had 676 million impressions.”

For more, check out this article from Marketing Land