when we met
The world’s leading education company was struggling to evolve its brand perception and effectively communicate its shift into the digital education landscape.
they asked us
McGraw-Hill Learning Solutions called on Conversation to build a brand strategy that highlighted MHLS’s strong capabilities and positioned the brand as a leader in the evolving education landscape. In addition, Conversation was asked to develop messaging that showcased the new brand position and aligns with each of MHLS’s targeted audience segments, while creating a unique and engaging web experience that educates on MHLS’s diverse capabilities and offerings in a way that is compelling to each user type.
so we answered
After identify the client objectives, Conversation performed a competitive landscape assessment to identify unique positioning. Additionally, the agency conducted key stakeholder interviews to better understand their needs and develop strategic messaging architecture.
The result was a website unlike any other, with “3-D” navigation and personalized content structure.